What is Formula.?
Formula. is an autonomous AI prospecting agent for B2B.
It finds qualified prospects, contacts them on LinkedIn and by email in parallel, and handles the conversations. You collect the meetings in your calendar.
How does the agent prospect exactly?
Every day, the agent contacts up to 28 new prospects on LinkedIn, spread between 8am and 6pm.
The same prospects also receive a personalized email in parallel. One prospect, two channels, one coherent conversation.
What results can I expect?
Clients observe reply rates between 30 and 60% depending on sector and offer. Classic manual outreach typically sits at 7 to 11%.
The agent does not invent demand: it amplifies an offer that already sells.
Do I write the messages myself?
No. The agent writes every message, calibrated on your offer and your targets.
You validate with a swipe on your phone. That is your only gesture.
Does Formula. book the meetings for me?
The agent prospects, qualifies and answers. You collect the meetings in your calendar.
Interested prospects are handed to you at the right moment, with the full conversation history.
Who is Formula. for?
B2B founders, consultants and SMBs with an offer already validated in manual sales, typically from about 5k euros of monthly revenue.
If you have not sold your offer manually yet, Formula. is not for you yet.
How much does it cost?
From $107 per month, with a free 2-week trial: enough to see the first replies land.
Full details on the pricing page.
What is the MCP server?
Available now and included at no extra cost: steer your agent from Claude, ChatGPT or Gemini, in plain language.
Change targets, read replies, ask for a numbers report. Full explainer here.
Is my LinkedIn account safe?
The agent stays within LinkedIn limits: 28 invitations per day maximum, human-like hours, no mass blasting.
Which channels are covered?
LinkedIn and email today. WhatsApp, Instagram and X are planned for summer 2026.
How is Formula. different from sequence tools?
Sequence tools send messages. Formula. runs the whole journey: it finds the prospects, contacts them, qualifies, and answers until the meeting.
See the detailed 2026 comparison.
How do I start?
Create your account and start the free 2-week trial.
Your agent is calibrated on your offer, then it prospects while you work.