It finds the right prospects.
The agent identifies prospects that match your offer, picks up intent signals: likes on your posts, likes on competitors' posts. Precise targeting, clean lists, zero work for you.
AI Agent · B2B Prospecting 2026
Zero prospecting.
The AI agent that delivers warm prospects to your phone while you build your business. It finds, writes, follows up, qualifies. On LinkedIn and by email. You swipe to validate. The meeting lands.
100 founders have already stopped prospecting.
Coming to your phone. The Formula. mobile app is coming soon on iOS and Android. Join the waitlist →
Today: LinkedIn + email.
Coming soon: WhatsApp, Instagram, X.
It finds. It writes. You swipe. You close.
Four steps. The agent runs. You manage from your phone.
It writes, follows up, reacts.
LinkedIn and email in parallel, only on qualified prospects. Personalized for each one, human in tone. The agent A/B tests its messages every day.
It drafts your reply.
When a prospect responds, your reply is already written. Aligned with their profile, their tone, their message. The agent handles objections autonomously.
You swipe. The meeting lands.
You read, adjust if you want, swipe. The agent checks your availability, proposes time slots to the prospect, and books the meeting in your calendar automatically. Zero scheduling back-and-forth.
The agent learns from you.
It analyzes every conversation, every objection, every reply that led to a signature or a ghost. It even reads your old LinkedIn threads to understand how you sell.
Every day it improves. A human forgets. The agent retains everything.
After one month, it knows your go-to objections better than you do. After three, it sells in your style better than your best rep.
D+1
The agent sends 47 messages. It analyzes the 9 replies, spots 2 recurring objections.
D+7
It tested 3 opening angles. Angle B converts 2.4x. It becomes the default.
D+30
It has learned your tone. You approve 92% of messages without editing anything.
D+90
It knows your 12 standard objections. It handles 11 without you. You only step in for the 12th.
The gesture that changes everything.
Three seconds. That's all it takes to validate a message, a post, a comment from your phone. Anywhere, anytime. No more dashboard to open. No more "prospecting" or "content" block to schedule in your calendar.
It's the same gesture as a dating app, except at the end of the feed there's a contract.
Response time under 5 min, 24/7. Your competitors reply at D+1, you reply in 3 seconds from the couch. That's what closes deals.
Three ways to fill your calendar.
Only one lets you build your business while it runs.
By hand
You, 2 hours a day
- You scrape profiles on LinkedIn
- You write every message manually
- You follow up, track in a Notion
- Reply rate: 7 to 11%
- You sacrifice your offer time to prospect
Waalaxy, Lemlist
You prospect faster, but still cold
- You scale sending cold messages
- Templates personalized by variable
- You keep managing conversations
- Reply rate: 7 to 11%
- You still prospect. Just faster.
Formula.
The agent that only delivers warm
- Double filter: target + intent signals
- AI conversation that qualifies and handles objections
- LinkedIn and email in parallel, qualified only
- Reply rate: 50 to 60% with a strong offer
- You build your business. It runs without you.
Marketing · Content · Conversion
Your agent also handles your marketing.
It doesn't just prospect. It takes care of your visibility, your editorial calendar, and your qualified network. Everything goes through the same swipe. Everything aims at the same goal: signing.
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1
Monthly editorial calendar. The agent proposes your 30-day content plan. Posts, comments, invitations. You approve in bulk or one by one. You take back control whenever you want.
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2
Auto-written posts, in your style. It analyzes top posts in your sector, competitors, influencers you follow. Inspired, improved, in your style. With AI-generated visuals. You swipe to publish.
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3
Comments on influencers' posts. At the right time, with the right angle. Your prospects see you appear where they already are. 5 validated comments per day = 37,500 impressions per month. Without doing anything.
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4
Qualified invitations on the right signals. When someone likes a post (yours, a competitor's, an influencer's) and matches your target, the agent sends an invite. These prospects convert 3 to 5 times better than cold prospects.
Result: your visibility doubles or triples in a few weeks. And passive prospecting doubles with it, because your best prospects finally reply without you having to reach out cold.
While you do something else.
No need to be at your desk. No need to be focused. A swipe takes three seconds, and it happens from anywhere.
Your competitors are still prospecting. You're working on your next offer, having coffee, lunching with a client. And meetings keep landing.
The real luxury in 2026 is not having money. It's having clients.
9:14
You're having coffee. The agent just wrote to 12 prospects.
11:47
You're having lunch with a client. 2 warm replies come in. You swipe.
15:32
You go for a walk. The agent is managing 3 conversations.
19:08
You close your laptop for the day. 4 meetings booked. Zero effort.
What those who stopped prospecting say.
★
★
★
★
★
The swipe is the real revolution
I used to spend 2 hours a day prospecting manually. Now I swipe during my coffee break and meetings land. The gesture is ridiculously simple, but that's what changes everything. My competitors reply at D+1, I reply in 3 seconds from the sofa.
★
★
★
★
★
The agent that improves on its own
What I understood after a month: it learns my style, my objections, what works. At first I re-read every message, now I approve almost all of them. It became my best rep, except it works 24/7.
★
★
★
★
★
My LinkedIn visibility x3
I just wanted more meetings. In the end I got more meetings AND my LinkedIn visibility tripled in two months. The agent posts for me, comments on the right posts at the right time. My network exploded without me spending a minute on it.
Market data: Brevo · Bpifrance Le Lab · Waalaxy.
Frequently asked questions.
What exactly is Formula.?
Formula. is an AI agent that handles your entire B2B prospecting. It identifies qualified prospects, writes LinkedIn and email messages, follows up, manages conversations, prepares your reply. It also publishes content for you and comments on influencers' posts in your market. You validate each action with a swipe. See the full method →
How is it different from Waalaxy or Lemlist?
Waalaxy and Lemlist help you prospect faster. Formula. helps you stop prospecting entirely. They scale sending cold messages. Formula. inverts the equation: double filter on target plus intent signals, AI conversation that qualifies, and you only touch prospects already warm. With a strong offer, reply rates reach 50 to 60%.
Who is it for?
From $5,000/month in revenue. Solo consultants, advisory firms, SMEs, mid-market. No ceiling. The only requirement is a validated offer and a persona who buys it. If your offer isn't clear yet, come back when it is.
How long before first meetings?
The agent calibrates in seconds: it ingests your website, your LinkedIn, your conversations, your posts, and analyzes your competitors. First qualified meetings can arrive within the first week.
Does the agent book meetings automatically in my calendar?
Yes. The agent is connected to your calendar. When a prospect is ready to meet, the agent checks your availability, proposes time slots directly in the conversation, and books the meeting automatically. No scheduling back-and-forth. You get a confirmed meeting in your calendar without doing anything.
Is there a LinkedIn ban risk?
No. The agent strictly respects LinkedIn limits:
- 28 connection requests per day max (840 per month)
- Business hours only (8am to 6pm)
- Human behavior: it alternates message, connection, profile visit (8:02am message, 8:03am connection, 8:04am visit...)
What do I actually have to do?
Three things. A 30-minute onboarding to brief the agent on your offer, your persona, your tone. A few minutes of validation per day by swipe. And you take the calls that land in your calendar. The rest is handled.
Which channels are supported?
Today: LinkedIn and email. Coming soon: WhatsApp, Instagram, X (summer 2026, right after the mobile app).
Is it GDPR compliant?
Data hosted in Paris. Clear opt-in, unsubscribe in one click.