Blog Formula.

Tactics to never prospect again.

Each week, an article that dismantles a B2B prospecting myth and gives you a system that works. No filler. No jargon.

StrategyMay 5, 2026·9 min

The end of prospecting: 7 signals nobody is looking at in 2026

Manual prospecting has an expiry date. 7 objective data points that prove it and the structural shift that founders who scale have already understood.

Read the article →
ProductMay 12, 2026·7 min

How an AI prospecting agent actually works (no jargon)

"AI agent" became the new buzzword. A breakdown of the 4 real steps, with concrete examples, and the real difference vs a Lemlist pumped with GPT.

Read the article →
ComparisonMay 19, 2026·10 min

Waalaxy, Lemlist, La Growth Machine: what they don't tell you in 2026

An honest comparison of the 3 leading prospecting tools. Real strengths, hidden limits, and why an AI agent changes the game entirely.

Read the article →
BusinessMay 26, 2026·8 min

If your acquisition still depends on you, your business is not scalable

The real business question in 2026 is not how much you bill. It is: does your acquisition run without you? A breakdown of founder dependency.

Read the article →

Get the Formula. newsletter every week

One precise tactic to stop prospecting and run your business on agents. 3 minutes of reading, zero jargon. No spam, unsubscribe in one click.