🗓 Formula. Launch · This month · Monthly plans from $107 + lifetime access for $997 (30 spots max). See pricing →
Launch offer · 30 spots maximum. Lifetime access to Formula. $997 once + $29.97/month infra. See the offer →
Formula.
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Choose your plan.

Stop prospecting. Your clients come straight to your phone.

✓Monthly subscription, no commitment ✓Cancel anytime ✓Up and running in seconds

Prefer euros? See pricing in EUR →

LAUNCH
EXCLUSIVE LAUNCH OFFER · THIS MONTH · 30 SPOTS MAX

Pay once.
The agent prospects for you forever.

30 spots maximum. Closes at spot 30. No reopening.

$997
one-time payment · nothing ever again

+ $29.97 / month for infrastructure: LinkedIn connection + unlimited AI credits (messages, posts, images). Market value: $65/month

Without your LinkedIn connection and AI credits, the agent can't run. This rate is negotiated as a group: you pay less than if you sourced everything yourself.

Lifetime access · $997 → 30 spots maximum. Closes at spot 30. No reopening. Questions? hello@the-formula.io Not sure it's right for you? We'll figure it out together in 20 min.
What you get, once and for all
  • → Same access as Elite $697/month. Forever. Unlimited messages, dedicated support, early beta access
  • → Live in 3 minutes. Fully turnkey. Give your website or LinkedIn. The agent identifies your offer, your target, drafts the messages. You validate. It runs within the hour.
  • → Coached to close. Not just a tool. Skool community, group coaching replays, priority support. You're not alone.
  • → iPhone and Android app. Available now. Reply in under 5 min from your phone, swipe included
  • → Group infrastructure pricing. $29.97/month. vs $65/month if sourced separately. LinkedIn connection + unlimited AI credits.
  • → Paid back in under 2 months vs Elite $697/month. $997 once vs $8,364/year. The math is simple.
Or as a monthly subscription

No commitment. Cancel anytime.

Launch
$107 / month

Test and validate with the agent.

Launch my agent
What's included
  • ✓ 840 prospects contacted per month*
  • ✓ 900 messages / month LinkedIn only
  • ✓ Automated LinkedIn prospecting Up to 28 contacts / day, the maximum allowed
  • ✓ Replies 100% generated by the AI agent
  • ✓ Follow-up suggestions in your conversations The AI drafts, you approve before sending
  • ✓ Appointment booking via calendar link
  • ✓ Continuous AI qualification of prospects Interest signals detected in real time
  • ✓ Pipeline automatically sorted by AI Cold, warm, hot prospects, classified in real time
  • ✓ Skool access with replays of group coaching sessions To sharpen your sales posture
  • ✓ Unlimited campaigns, targeted prospects & personas
  • ✓ No commitment, cancel anytime
  • ✓ Soon API access: chat with your Agent right from your favourite LLM
Growth
$247 / month

Prospect and build your audience at once.

Launch my agent
Everything in Launch, plus:
  • ✓ 1,200 messages / month +33% vs Launch
  • ✓ LinkedIn content creation Presence tab: post generation, comments on influential posts, competitor watch, profile analysis
  • ✓ Monthly performance report
  • ✓ Priority access to new features
  • ✓ Soon Email, multi-channel outreach
Most popular
Scale
$447 / month

The agent runs solo. You swipe.

Launch my agent
Everything in Growth, plus:
  • ✓ 1,700 messages / month
  • ✓ 100% automated follow-ups Follow-up messages sent for you, no approval needed
  • ✓ Automatic booking inside the LinkedIn conversation Google & Microsoft connection
  • ✓ Lead magnets sent automatically to prospects
  • ✓ Weekly performance report
  • ✓ Priority support
  • ✓ Early access to the mobile swipe app Approve AI replies by swiping, like Tinder
No limits
Elite
$697 / month

Zero limits. Dedicated support.

Get Elite
Everything in Scale, plus:
  • ✓ Unlimited messages
  • ✓ Dedicated priority support
  • ✓ Beta access to new features
★★★★★

"In 6 weeks, the agent handled 340 LinkedIn conversations. I didn't write a single message. I just confirmed the meetings."

Thomas R. · Independent consultant · Strategic advisory
★★★★★

"What sold me was the swipe. I reply to prospects from my couch in 30 seconds. My competitors spend their mornings on LinkedIn."

Camille L. · Managing Director · HR firm, 12 consultants
★★★★★

"I tried Waalaxy, Lemlist. Nothing compares. Formula doesn't run sequences. It holds a real conversation."

Sophie M. · Founder · Wealth management agency

Frequently asked questions

Am I locked in?
For monthly plans (Launch, Growth, Scale, Elite): no commitment. Cancel anytime in one click from your dashboard. The current month is due, that's it.

For the $997 lifetime access: you pay once, nothing to cancel. You have no Formula subscription. Only the $29.97/month infrastructure remains active. You can stop it anytime if you stop using the service.
What is the $29.97/month for in the lifetime deal?
It's your infrastructure cost: LinkedIn connection + unlimited AI credits to generate messages, posts, and images. Without it, the agent can't run. This rate is negotiated in volume by Formula. On your own, you'd pay around $65/month. The $997 covers Formula for life. The infra is billed as long as you use the service.
Does Formula stay within LinkedIn's limits?
Yes. The agent never exceeds 28 contacts per day, between 8am and 6pm. That's LinkedIn's recommended limit to avoid any restriction risk. Your data stays on servers in Paris.
I already have a prospecting tool. Why switch?
The difference isn't that you prospect better. It's that you stop prospecting. Other tools help you send sequences faster. Formula removes prospecting from your schedule entirely: you go to 0 minutes and just receive the result: clients on your phone. 50-60% reply rate vs 7-11% for classic sequences. See the comparison.
Who is this for?
For consultants, firms, and B2B SMEs already closing deals manually who want to automate x100. Formula is not for starting from scratch. It amplifies what already works. Prerequisites: 3-6 months of regular manual sales + validated persona.
Get started →

Your agent delivers clients straight to your phone.