May 2026 · 4 min read

The method that lands 5 to 8 meetings/week in B2B
without sending a single message.

The system we plug into our AI agents at Formula. to scale LinkedIn and email prospecting without burning your list, without burning your domain, without sacrificing personalization.

The full method in a free guide, prompts included.

3 copy-paste prompts For solo, firms, and SMEs Ready in 12 min
Read the full guide → Get the free guide

The real gap: what everyone can do vs what we do at Formula.

Here's what we observe across the accounts we work with — mostly solo founders, consultants, advisory firms, and B2B SMEs. The pattern is constant. Pure cold outreach no longer works, and scripted personalization doesn't either. The platform limit is the same for everyone. What changes is what you do with it.

15% Average LinkedIn connection acceptance rate when you're not optimized — market context
7-11% Average reply rate on unqualified outbound — market context
28/day LinkedIn platform limit for everyone — what matters is what you do with it
840/month Qualified invitations sent every month by your agent, at full pace, to hand-picked prospects — Formula. result
50-60% Reply rate reached at Formula. with a strong offer, excellent messages, and a target in genuine need — Formula. result
10-20× Close rate differential between a signal-qualified prospect vs a cold prospect — why warm changes everything

The 28/day limit is the same for everyone. What changes is that with Formula. you actually reach all 28 every day, relentlessly, on qualified prospects. Multiply by 30 days and you get 840 qualified prospects contacted per month, on LinkedIn and parallel email for the same people (never mass cold), without you lifting a finger.

The method described in the guide is exactly what we deploy on every Formula. client agent. It fits in 6 chapters, 12 minutes of reading, and three prompts we've calibrated over 18 months.

Formula. positioning in 2026

Zero prospecting.

What we sell is not a prospecting system. It's the end of prospecting. The end of commercial uncertainty. The end of end-of-month stress.

If you still need to prospect to survive in 2026, you've already lost.
The real luxury in 2026 is not having money. It's having clients.
Before, you prospected 2 hours a day. Today you get notifications of prospects entering your pipeline.

Waalaxy and Lemlist help you prospect better. We help you stop prospecting entirely. That's a different product category. A different way of working.

The 6 chapters of the Formula. method

Chapter 01

The offer brief

Before the agent touches a single prospect, it needs to understand your offer, your persona, and your proof points. The brief takes 20 minutes. Then everything is automated.

Chapter 02

The warm rule

Only contact prospects who have shown a signal: liked a post, visited a profile, changed jobs. Conversion is 10 to 20 times higher than cold outreach. This is the Formula. filter.

Chapter 03

LinkedIn + email in parallel

28 LinkedIn invitations per day, with parallel email follow-up on the same qualified prospects. 840 per month. Never mass cold. Never spam. Never ban risk.

Chapter 04

The 3 canonical prompts

Icebreaker, follow-up, conversion prompt. Three messages tested on hundreds of accounts, calibrated by offer type, sector, and persona. Copy-paste ready for Claude.

Chapter 05

The swipe and the calendar

When a prospect responds, the agent drafts your reply. You swipe to validate in 3 seconds. When they're ready to meet, the agent checks your calendar, proposes slots, and books the meeting automatically.

Chapter 06

Continuous improvement

A/B testing on every campaign. Automatic detection of the best sources and signals. The agent improves every day from your feedback. At day 90, it handles 11 out of 12 objections without you.

Prompt 1/3 — Icebreaker

This is the prompt we use to write the first LinkedIn contact message. It adapts to the prospect's profile, tone, and recent activity. The full version (with variables and variants by sector) is in the free guide.

Icebreaker — LinkedIn first message Formula. prompt

You are an expert B2B copywriter. Write a first LinkedIn contact message for a prospect named [FIRST_NAME] who works as [TITLE] at [COMPANY].

Context:
— My offer: [OFFER_DESCRIPTION]
— My target: [IDEAL_CLIENT_DESCRIPTION]
— Signal detected: [SIGNAL: liked post / profile visit / job change]

Rules:
— Maximum 3 sentences, natural, no salesperson tone
— Mention the detected signal WITHOUT sounding like you're spying
— End with an open question, NOT a call-to-action
— Avoid all corporate words: synergies, collaboration, solution...

→ Full prompt in the free guide

Get the guide →

Frequently asked questions

Does Formula. work without an existing offer?
No. Formula. amplifies what already works. The prerequisite is 3 to 6 months of regular manual sales with a validated persona. If your offer hasn't sold yet, we can't automate it — we'd only automate something that doesn't work. Come back when you have regular clients.
How many meetings can Formula. generate per week?
5 to 8 qualified meetings per week on average for clients with a strong offer and validated persona. The agent contacts 840 qualified prospects per month (28/day) on LinkedIn and email in parallel, on the same people. Reply rate: 50 to 60% with a strong offer.
Does the agent book meetings automatically in my calendar?
Yes. The agent is connected to your calendar. When a prospect confirms they're ready to meet, the agent checks your availability, proposes time slots directly in the conversation, and books the meeting automatically. No scheduling back-and-forth.
Is there a LinkedIn ban risk?
No. The agent strictly respects LinkedIn limits: 28 invitations per day max, business hours only (8am to 6pm), human behavior patterns (message at 8:02am, connection at 8:03am, profile visit at 8:04am). Undetectable.
What channels does the agent use?
Today: LinkedIn and email in parallel. Coming summer 2026: WhatsApp, Instagram, X. The mobile app (iOS and Android simultaneously) is coming soon.

Read the full method.

12 minutes of reading. 3 copy-paste prompts. The exact method we deploy on every Formula. client.

Get the free guide →

What comes next. You have two ways to work with us.

One if you want to launch your agent today. One if you prefer to test the mobile app when it drops.

Path A · Now

Join the waitlist right now.

Get early access at launch. The agent runs on LinkedIn and email in parallel. You swipe to validate replies. It books your meetings automatically.

  • Immediate access at launch
  • 1:1 calibration on your offer, persona, tone
  • Continuous support, unlimited adjustments
Join the waitlist →

No surprise pitch. You see the agent run. You decide after.

Path B · Mobile

Test the mobile app from your phone.

The Formula. mobile app is coming soon. AI prospecting agent, directly in your pocket. iOS and Android simultaneously.

At sign-up, you get 3 free tools by email:

  • X-RAY Virality score out of 100 + detailed breakdown of any LinkedIn post — yours or anyone else's.
  • SEQUENCE An expert message sequence generated from your offer, persona, and context.
  • DECODER The full strategy of a LinkedIn influencer broken down for you to model.
Join the waitlist →

30-second sign-up. Unsubscribe in one click. Zero spam.