What Formula. does
Formula. is an autonomous AI prospecting agent for B2B.
It finds qualified prospects, contacts them on LinkedIn and by email in parallel, qualifies the replies and keeps the conversation going. You collect the meetings in your calendar.
Who is behind it
Formula. was founded in 2025 in Paris by Laura Terriou (CEO) and Gabriel Burguière (CTO).
"I founded Formula. because I kept seeing brilliant consultants spend their weeks chasing clients instead of serving them."
Why we built it
Prospecting eats the weeks of the very people who should be selling and delivering.
According to the State of Sales study by Salesforce, sales reps spend less than 30% of their time actually selling.
We built an agent that does the walking: it prospects every day, within LinkedIn limits, so founders and consultants only step in for the conversations that matter.
How it works, in numbers
Up to 28 new prospects contacted per day on LinkedIn, plus a personalized email in parallel to the same prospects.
Clients observe reply rates between 30 and 60% depending on sector and offer, versus 7 to 11% for classic manual outreach.
You validate messages with a swipe, and you can steer the agent from Claude, ChatGPT or Gemini via the MCP server, included at no extra cost.
Talk to us
The fastest way to evaluate Formula. is the free 2-week trial.
Details and plans on the pricing page.
Frequently asked questions
Who founded Formula.?
Formula. was founded in 2025 in Paris by Laura Terriou (CEO) and Gabriel Burguière (CTO). Both are on LinkedIn, linked at the bottom of this page.
Why does Formula. exist?
Manual prospecting eats time that founders and consultants should spend selling and delivering. Formula. takes over that repetitive work.
How does the agent work day to day?
It reaches out to new prospects on LinkedIn and by email every day, then qualifies the replies. You approve each message with a swipe and collect the meetings that matter.
Does Formula. respect LinkedIn's limits?
Yes, the agent stays under 28 invitations per day, 840 per month at most, in line with LinkedIn's own limits.
Where can I see a real example of results?
The AI prospecting case study walks through a real example, with numbers pulled from the product dashboard.