What Formula. does
Formula. is an autonomous AI prospecting agent for B2B.
It finds qualified prospects, contacts them on LinkedIn and by email in parallel, qualifies the replies and keeps the conversation going. You collect the meetings in your calendar.
Who is behind it
Formula. was founded in 2025 in Paris by Laura Terriou (CEO) and Gabriel Burguière (CTO).
Why we built it
Prospecting eats the weeks of the very people who should be selling and delivering.
We built an agent that does the walking: it prospects every day, within LinkedIn limits, so founders and consultants only step in for the conversations that matter.
How it works, in numbers
Up to 28 new prospects contacted per day on LinkedIn, plus a personalized email in parallel to the same prospects.
Clients observe reply rates between 30 and 60% depending on sector and offer, versus 7 to 11% for classic manual outreach.
You validate messages with a swipe, and you can steer the agent from Claude, ChatGPT or Gemini via the MCP server, included at no extra cost.
Talk to us
The fastest way to evaluate Formula. is the free 2-week trial.
Details and plans on the pricing page.