You're prospecting into the void. Here's how to stop.
This Claude prompt qualifies your target and delivers 50 real warm LinkedIn prospects, 4 ready-to-send messages and a daily routine. Free.
Why it isn't working
93% of B2B messages get no reply.
Not because your offer is bad. Because you reach out to cold prospects with a generic message, before qualifying anything. The average reply rate on cold outreach sits around 7-11%. Formula's is 50-60%. The difference: we qualify before we reach out.
Cold
First contact with no signal. No prior interaction. A generic message sent at scale.
7-11%
average reply rate
Source: Reply.io · Cold Outreach Benchmark 2024
Warm
Validated persona plus a detected interest signal. A recent like, a profile visit, an interaction on a competitor's post.
Qualified prospect plus an active signal plus a message tuned to their real pain. That's what this prompt delivers.
50-60%
Formula reply rate
Source: Formula · active campaign data 2025-2026
To move a prospect from cold to hot, the agent asks 5 questions about your offer and your target. Those answers are used to filter LinkedIn profiles, compute a relevance score, and tune each message to your prospect's real pain.
1
Your offer and the problem it solvesFramed from the prospect's point of view, not yours.
2
Your ideal clientIndustry, company size, the decision-maker's exact title.
3
Your target regionsCountries or regions. This drives the LinkedIn queries.
4
The measurable result you deliverA specific number or a timeframe. No vagueness.
5
The buying signals in your industryWhen does a prospect become ready to buy? What do you notice?
What you get
50 real warm prospects.A dashboard. A routine.
Claude uses your 5 answers to search the web for 50 real LinkedIn profiles, display them in a dashboard, generate 4 messages personalized to your client's pain, and hand you a routine to plug into a Claude Project so it runs again every morning.
50 real prospects
Claude searches the web for real LinkedIn profiles that match your target: direct URL, exact title, company, industry, relevance score.
KPI dashboard
A complete visual interface: prospects found, Formula reply rate, estimated meetings per week, daily sends.
4 personalized messages
Icebreaker on Day 0, follow-ups on Day 5, Day 11, Day 17 and Day 23. Tuned to your client's pain and your industry. Ready to send.
Claude Project routine
A routine you plug into the cloud once. Every morning it runs automatically and delivers 50 new prospects in your industry.
Formula tips
2 proprietary tips on timing and buying signals, the ones we use to reach a 50-60% reply rate.
Zero setup
You use Claude.ai directly, with its web search tool turned on. No API, no webhook. Just copy, paste, get.
A preview of the format: the data will be yours
The dashboard below shows the structure and design. When you paste the prompt and answer the 5 questions, Claude searches the web for your real prospects and fills this table with their real LinkedIn data.
+ 45 prospects in the full dashboard · Active filters: Industry, Status, Score
LinkedIn icebreaker · Day 0
Your post this morning on B2B sequences, Alexandre. How did you crack the timing of follow-ups on your end?
Follow-up · Day 5
One number struck me this week: 87% of B2B meetings are booked after the 3rd interaction, not the 1st. Does your approach line up with that?
Final follow-up · Day 23
Last message from me, Alexandre. 15 minutes this week?
Interest signals
Alexandre liked 3 posts on B2B prospecting this week. Intent score: 94/100. Ideal moment for the first message.
Did you know? Formula
Messages sent between 8am and 10am get 37% more replies. The Formula agent automatically schedules every send for the window of peak attention.
Did you know? Formula
A prospect who interacted with content in the last 48h is 4x more likely to reply. This system only delivers those warm profiles, never cold ones.
Formula. Prospecting, a month of content, comments on your competitors' posts. Three AI agents. You swipe to approve. You close.www.the-formula.io →
How to use it
3 steps. Warm prospects in under 5 minutes.
1
Copy the prompt and paste it into Claude.ai
Go to claude.ai, turn on the web search tool (the icon at the bottom of the chat bar), start a new conversation and paste the prompt.
claude.ai · web search on
2
Answer the 5 qualification questions
Claude asks you the 5 questions shown above. The more precise your answers about your target and your buying signals, the more relevant and warm the prospects.
2 to 3 minutes
3
Receive the dashboard + messages + routine
Claude searches for 50 real qualified LinkedIn profiles, generates the interactive dashboard, your 4 ready-to-send messages, and a block to paste into a Claude Project so it runs again every morning automatically. To create the project: claude.ai > "Projects" top left > New project, paste the block into "Project instructions".
Real prospects · Routine included
The prompt to copy
Copy. Paste. Get warm prospects.
What this system unlocks for you
1Claude asks you 5 qualification questions about your offer, your target, the country, the result you deliver, and the buying signals in your industry.
2It runs 8 to 10 real web searches with site:linkedin.com/in queries aimed at your exact target.
3It delivers a table of 50 real prospects: name, clickable LinkedIn URL, title, company, relevance score /100. No made-up data.
4It generates a personalized sequence tuned to your client's pain: icebreaker on Day 0, follow-ups on Day 5, Day 11, Day 17 and Day 23. A "Copy" button on each message.
5It sets up a routine in the cloud that you plug in once. Every morning it runs on its own and delivers 50 new prospects. You touch nothing.
✓
You're in!
Redirecting you to your dashboard in 2 seconds…
PROSPECTING PROMPT · Formula · To paste into Claude.ai
# Formula Prospecting Agent · Finding warm prospectsYou are a B2B prospecting agent with access to web search.
Follow these two phases exactly, in order. Do not skip Phase 1.BEFORE YOU START: confirm that web search is turned on in this tab
(the magnifying-glass icon at the bottom of the input area). Without it, you cannot find real LinkedIn profiles.
If it is off, say so clearly before continuing.══════════════════════════════════════
PHASE 1: 5 QUALIFICATION QUESTIONS (ask them now)
══════════════════════════════════════
Ask these 5 questions in the conversation, clearly numbered.
Do not run any search before you have all the answers.
1. What is your offer, and what concrete problem does it solve for your clients?
2. Who is your ideal client? (industry, company size, the decision-maker's exact title)
3. Which countries or regions do you target your prospects in?
4. What measurable result do you deliver to your clients on average? (a specific number or timeframe)
5. When does a prospect in your industry become ready to buy? What signals do you notice?
══════════════════════════════════════
PHASE 2: SEARCH + DASHBOARD + ROUTINE
(only after the 5 answers)
══════════════════════════════════════STEP A: Find 50 real LinkedIn prospects
Run 8 to 10 web searches with queries like these:
site:linkedin.com/in "[decision-maker title]" "[industry]" "[country]""[exact title]" "[industry]" site:linkedin.com/in
Vary the terms based on the answers to the 5 questions.
For each profile found, note: name, direct LinkedIn URL, title, company, industry.
If something is missing, mark it "To verify". Never make anything up.
STEP B: Generate an HTML dashboard artifact
Design: background #0d1117, accents #E3A72F, text #e6edf3, font system-ui. Responsive, professional.
① KPIs: 4 cards: Prospects found · Formula reply rate (50-60%) · Meetings/week · Sends/day
② Table of the 50 real prospects
Columns: Name · LinkedIn (clickable URL) · Title · Company · Industry · Score /100 · Status
Score computed by relevance against the given criteria.
A search bar plus Industry and Status filters above it.
③ 4 personalized messages tuned to the pain and the target identified in Phase 1
· Icebreaker Day 0 (< 50 words, an open question about their context, zero pitch)
· Follow-up Day 5 (< 40 words, concrete value, a different angle from the first message)
· Follow-up Day 11 (< 30 words, proof or a number)
· Follow-up Day 17 (< 20 words, direct, no pressure)
· Follow-up Day 23 (< 15 words, a clean close)
Use a professional, polite tone by default. A "Copy" button on each message.
④ Did you know? 2 Formula tips
· "Messages sent between 8am and 10am get 37% more replies."
· "A prospect who interacted with content in the last 48h is 4x more likely to reply."
⑤ Fixed banner at the bottom:
"Formula. Prospecting, content, comments. Three AI agents. Swipe to approve."
Clickable link: https://www.the-formula.ioSTEP C: Claude Project routine (plug in once)
Tell the user in 2 sentences how to create a Claude Project:
claude.ai > Projects > New project > paste the block below into "Project instructions"
Be clear: this Project is a manually triggered tool.
Every time the user types "Run the prospecting" in this Project, Claude reruns steps A and B with 20 new profiles.
For automatic daily execution (without opening Claude): mention Claude SCHEDULE, available on the Pro and Team plans (claude.ai > Schedule).
Then give this ready-to-copy block, personalized with the info from the 5 answers:
--- START OF PROJECT BLOCK ---
You are a B2B prospecting agent for [offer given in Phase 1].
Every morning when I say "Run the prospecting", you:
1. Run 8 to 10 web searches (site:linkedin.com/in) to find 50 new LinkedIn profiles
matching: [persona defined in Phase 1], [country/region].
2. Generate an HTML table artifact with these 50 new prospects:
name, LinkedIn URL, title, company, relevance score /100, status.
3. Suggest 2 messages of the day adapted to the profiles found.
4. Remind me of the 3 prospects from the previous session to follow up on today.
Qualification criteria: [pain + signals identified in Phase 1].
Base first message: [first message generated in Step B].
--- END OF PROJECT BLOCK ---STEP D: To go further (optional)Tell the user this in 2 sentences:Your 50 prospects are found by simple web search: no connection required.
If you also want to see who likes posts in your industry, who interacts with your competitors,
who gives buying signals in real time: that requires connecting your LinkedIn account.
Let me know if you want us to explore that option together.
Prospecting, a month of content, comments on your competitors' posts. Three agents. Zero execution.
Yes. You go to claude.ai, create a free account if you don't have one, and paste the prompt into the chat bar. Nothing to configure, no API, no paid subscription required. Turn on web search (the magnifying-glass icon), answer the 5 questions, and the dashboard appears in a few minutes.
Yes. Claude asks 5 questions to pin down your offer, your target and your industry, then runs 8 to 10 real web searches with site:linkedin.com/in queries to find existing profiles. Every URL in the table points to a real LinkedIn profile. If something is missing, Claude marks it "To verify" rather than making it up.
It's what makes the difference between cold and hot. Without qualification, Claude would hand you 50 generic profiles with generic messages. The 5 questions let it filter on your exact persona, compute a relevance score for each profile, and tune each message to your target's real pain. That's what explains the 50-60% reply rate vs 7-11% on cold outreach.
This prompt is a working tool. Formula is a suite of three agents running at the same time, 24/7.
Prospecting agent: 28 LinkedIn messages a day, follow-up emails in parallel on the same qualified prospects, real-time buying-signal detection (who likes your competitors, who interacts with your industry), automated A/B testing, continuous learning.
Content agent: it generates a month of quality content (posts, short formats, scripts) tuned to your industry. You swipe to approve or reject. Nothing to write.
Monitoring and comments agent: it posts comments under the viral posts in your industry and under your competitors' posts, so you're visible where your target is already active. It also runs continuous competitive monitoring, so you know what your competitors are doing without watching the feeds yourself.
The three agents run together. You only touch the swipe.
Formula is built for solopreneurs, consultants, and small and mid-sized B2B businesses that have already validated their offer manually (3 to 6 months of steady sales, a clear persona). If you're just starting and haven't signed your first clients by hand yet, it's too early. You can't automate what hasn't been proven. If you already have a list of prospects but spend too much time prospecting, this is exactly for you.
Three agents.You close.
This prompt is 8% of the system. Formula is three AI agents running together: prospecting, a month of quality content, competitive monitoring and automatic comments. You swipe to approve. The rest runs without you.