Comparison table
| Formula. | Waalaxy | |
|---|---|---|
| Approach | Agent: it does the work and delivers meetings to your calendar | Automation tool: you build, it sends |
| Initial setup | ✓ 2 minutes at the start, that's it. Nothing to configure afterwards | ⚠ Sequences, lists, and messages to build yourself |
| Who writes the messages | ✓ The agent proposes the messages, the persona, and the offer angle itself. Nothing to write | ✗ You (basic assistance) |
| Who runs the conversation | ✓ The agent, 100%: it replies, follows up, handles objections, all the way to a meeting in your calendar | ✗ You, from the first reply |
| LinkedIn prospecting | ✓ Max 28 contacts per day, 8am-6pm, human-like behavior, never beyond the limits | ⚠ Sequence sending, volume capped by plan |
| Email follow-up | ✓ In parallel, on the same qualified prospects. No mass cold email | ⚠ Fixed email sequences to configure |
| Interest signal detection | ✓ In real time | ✗ No |
| LinkedIn posts | ✓ A full month of posts generated at once. The agent writes, you approve | ✗ No |
| Strategic comments | ✓ Under the posts of the accounts that matter in your market | ✗ No |
| Competitor analysis | ✓ Continuous | ✗ No |
| Lead magnets sent by DM | ✓ The agent sends your resources to prospects at the right moment | ⚠ Manual |
| A/B testing and optimization | ✓ Automatic + continuous learning from your feedback | ⚠ Manual |
| Reply speed / swipe | ✓ You answer with a swipe from your phone: a few seconds, reply sent in under 5 minutes, 24/7 | ⚠ Depends on your availability |
| Reply rate | ✓ 50-60% with a good offer | ⚠ 7-11% for standard market sequences |
| Daily time required | ✓ A few seconds per reply (mobile validation) | ⚠ 30 min to 2h (config + monitoring) |
| Channels | LinkedIn + Email · WhatsApp and Instagram (summer 2026) | LinkedIn + Email |
| Pricing | Everything included from $107/month. Only the credit volume changes per plan | Depends on the plan you choose, plus your own working time |
What is the real difference?
Waalaxy does what it promises: it automates sending your LinkedIn and email sequences. But you stay at the controls. You write the messages, build the lists, set up the sequences, optimize. And as soon as a prospect replies, the conversation is back on your plate.
Formula. flips the logic. You set it up in 2 minutes at the start, that's it. The agent proposes the messages, the persona, and the offer angle itself. Nothing to write, nothing to tune, no sequences to build. Then it prospects on LinkedIn (max 28 contacts per day, 8am-6pm, human-like behavior) and follows up by email with the same qualified prospects. No mass cold email.
The real break is the conversation. The agent runs it 100%: it replies, follows up, handles objections, all the way to a meeting in your calendar. You collect replies from qualified prospects and answer with a swipe from your phone.
The real difference: Waalaxy is a tool you drive. Formula. is an agent that does the work and delivers the meetings. You approve with a swipe.
The reply rate changes everything
With a good offer, Formula. gets a 50-60% reply rate, versus 7-11% for standard market sequences. No magic: real-time interest signal detection, messages adapted to each profile, parallel email follow-up on the same prospects, automatic A/B testing, and continuous learning from your feedback.
More than prospecting
The agent also works on your presence. It generates a full month of LinkedIn posts at once: it writes, you approve. It leaves strategic comments under the posts of the accounts that matter in your market. It analyzes your competitors continuously. And it sends your resources and lead magnets by private message to prospects, at the right moment.
The swipe: replying in under 5 minutes, 24/7
When a prospect replies, you receive the agent's suggestion on your phone. You approve with a swipe in a few seconds. The reply goes out in under 5 minutes, at any hour. That speed is what turns replies into meetings.
What about pricing?
With Formula., every feature is included in every plan, starting with Launch at $107/month. The only difference between plans: the monthly credit volume. More credits = more prospecting and content volume.
| Formula. | Waalaxy | |
|---|---|---|
| Model | Everything included in every plan. Only credits vary | Subscription, volume capped by plan |
| Plans | Launch $107 · Growth $247 · Scale $447 · Elite $697 per month | Depends on the plan you choose (see their site) |
| Lifetime access | $997 once, max 30 spots, + $29.97/month infrastructure (LinkedIn connection + AI credits) | ✗ Not offered |
| What you add | Nothing. Prospecting, conversations, posts, comments, competitor analysis: it's all in | Your own working time: writing, targeting, conversation follow-up (30 min to 2h per day) |
Who is each solution for?
Formula. is for you if...
- You're a consultant, firm, or B2B SMB already selling manually for 3 to 6 months, with a validated persona
- You want qualified meetings delivered to your calendar, without carrying the prospecting workload
- You don't want to write anything, tune anything, or build sequences
- You want the agent to run the conversations for you, objections included
- You want to answer with a swipe from your phone, in a few seconds
Waalaxy is for you if...
- You already master LinkedIn prospecting
- You have time to configure and optimize
- You have messages that convert
- You want to automate sending volume
- You have a sales team that handles follow-up
FAQ
What is the fundamental difference between Formula. and Waalaxy?
Waalaxy automates sending messages you wrote, to lists you built. Formula. is an agent: 2 minutes of setup at the start, it proposes the messages, the persona, and the offer angle itself, prospects on LinkedIn and by email, then runs every conversation end to end, all the way to a meeting in your calendar.
Can Waalaxy write messages for me?
No. Waalaxy has basic AI assistance, but you remain responsible for the copywriting. With Formula., there is nothing to write: the agent proposes the messages, the persona, and the offer angle, then refines them continuously through automatic A/B testing and your feedback.
Who answers prospects when they reply?
The agent runs 100% of the conversation: it replies, follows up, handles objections, detects interest signals in real time, all the way to a meeting in your calendar. You approve with a swipe from your phone. A few seconds, and the reply goes out in under 5 minutes, 24/7.
Is Waalaxy risky for my LinkedIn account?
Waalaxy, like all LinkedIn automation tools, can trigger restrictions if volumes are too high. Formula. operates at a maximum of 28 contacts per day, between 8am and 6pm, with human-like behavior, never beyond the limits. That risk is structurally reduced.
How long does it take to set up Formula.?
2 minutes at the start, that's it. The agent proposes the messages, the persona, and the offer angle itself. No configuration afterwards: nothing to write, nothing to tune, no sequences to build.
How much does Formula. cost?
Every feature is included in every plan: Launch $107, Growth $247, Scale $447, Elite $697 per month. The only difference is the monthly credit volume. There is also lifetime access at $997 (max 30 spots), plus $29.97/month infrastructure (LinkedIn connection + AI credits).
Is Formula. right for everyone?
No. Formula. is built for consultants, firms, and B2B SMBs already selling manually for 3 to 6 months, with a validated persona. Not for starting from zero: we don't automate what hasn't been validated manually.
You want meetings in your calendar. Not another tool to drive.
2 minutes of setup. The agent does the rest and delivers replies to your phone. You approve with a swipe.
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