Mobile app in September. Reply to your prospects in under 5 minutes and get 100x more answers →
Formula.
Free 2-week trial

Choose your plan.

Stop prospecting with manual tools.

Let your AI Agent run your LinkedIn account, bring you clients and publish quality content.

✓Monthly subscription, no commitment ✓Cancel anytime ✓Up and running in seconds
as a monthly subscription

No commitment. Cancel anytime.

Launch
$107 / month

You launch. The agent delivers your first meetings.

Start your free trial →

2 weeks free, then $107/month

What's included
  • ✓ API access: pilot your Agent from your favourite LLM
  • ✓ 840 prospects contacted per month*
  • ✓ 400 messages / month LinkedIn only
  • ✓ Automated LinkedIn prospecting Up to 28 contacts / day, the maximum allowed
  • ✓ Replies 100% generated by the AI agent
  • ✓ Follow-up suggestions in your conversations The AI drafts, you approve before sending
  • ✓ Appointment booking via calendar link
  • ✓ Continuous AI qualification of prospects Interest signals detected in real time
  • ✓ Pipeline automatically sorted by AI Cold, warm, hot prospects, classified in real time
  • ✓ Skool access to group coaching replays Sharpen your sales posture
  • ✓ Automatic LinkedIn content creation Quality post generation, comments on influential posts, competitor watch and post rewriting, profile analysis
  • ✓ Unlimited campaigns, targeted prospects & personas
  • ✓ No commitment, cancel anytime
  • ✓ Soon Email, multi-channel outreach
  • ✓ Soon Approve AI-drafted replies by swiping, right from the mobile app Reply in under 5 min and 100x your response rate
Most popular
Growth
$247 / month

Your business grows. The pipeline follows.

Start your free trial →

2 weeks free, then $247/month

Everything in Launch, plus:
  • ✓ API access: pilot your Agent from your favourite LLM
  • ✓ Connect 2 LinkedIn accounts
  • ✓ 800 messages / month +100% vs Launch
  • ✓ Automatic follow-ups
  • ✓ Monthly performance report
  • ✓ Priority access to new features
  • ✓ Soon Email, multi-channel outreach
  • ✓ Soon Approve AI-drafted replies by swiping, right from the mobile app Reply in under 5 min and 100x your response rate
No limits
Elite
$697 / month

Zero limits. Unlimited volume, unlimited results.

Start your free trial →

2 weeks free, then $697/month

Everything in Growth, plus:
  • ✓ API access: pilot your Agent from your favourite LLM
  • ✓ Connect 3 LinkedIn accounts
  • ✓ Unlimited messages
  • ✓ Dedicated priority support
  • ✓ Beta access to new features
  • ✓ Soon Email, multi-channel outreach
  • ✓ Soon Approve AI-drafted replies by swiping, right from the mobile app Reply in under 5 min and 100x your response rate
Enterprise Support
Custom

Your entire sales team, amplified by the agent.

Talk to our experts →
Everything in Elite, plus:
  • ✓ API access: pilot your Agent from your favourite LLM
  • ✓ Up to 2 Elite LinkedIn accounts Every feature, unlimited
  • ✓ Daily hands-on support Built to deliver a 3x ROI on average
  • ✓ Time back for your teams Turnkey AI integration support
  • ✓ Soon Email, multi-channel outreach
  • ✓ Soon Approve AI-drafted replies by swiping, right from the mobile app Reply in under 5 min and 100x your response rate
★★★★★

"In 6 weeks, the agent handled 340 LinkedIn conversations. I didn't write a single message. I just confirmed the meetings."

Thomas R. · Independent consultant · Strategic advisory
★★★★★

"What sold me was the swipe. I reply to prospects from my couch in 30 seconds. My competitors spend their mornings on LinkedIn."

Camille L. · Managing Director · HR firm, 12 consultants
★★★★★

"I tried Waalaxy, Lemlist. Nothing compares. Formula doesn't run sequences. It holds a real conversation."

Sophie M. · Founder · Wealth management agency

Frequently asked questions

Am I locked in?
For monthly plans (Launch, Growth, Elite): The first 2 weeks are free.

After that, no commitment: cancel anytime, the current month is due, that's it.

Only the $29.97/month infrastructure remains active. You can stop it anytime if you stop using the service.
What is the $29.97/month infrastructure fee?
It's your infrastructure cost: LinkedIn connection + unlimited AI credits to generate messages, posts, and images. Without it, the agent can't run. This rate is negotiated in volume by Formula. On your own, you'd pay around $65/month. The infra is billed as long as you use the service.
Does Formula stay within LinkedIn's limits?
Yes. The agent never exceeds 28 contacts per day, between 8am and 6pm. That's LinkedIn's recommended limit to avoid any restriction risk. Your data stays on servers in Paris.
I already have a prospecting tool. Why switch?
The difference isn't that you prospect better. It's that you stop prospecting. Other tools help you send sequences faster. Formula removes prospecting from your schedule entirely: you go to 0 minutes and just receive the result: clients on your phone. 30 to 60% reply rate depending on sector and offer, vs 7-11% for classic sequences. See the comparison.
Who is this for?
For consultants, firms, and B2B SMEs already closing deals manually who want to automate x100. Formula is not for starting from scratch. It amplifies what already works. Prerequisites: 3-6 months of regular manual sales + validated persona.
Try free for 2 weeks →

Your agent delivers clients straight to your phone.