Pricing · Formula. The AI agent that prospects for you.

Launch

$107 / month

You launch. The agent delivers your first meetings.

Start your free trial →

2 weeks free, then $107/month

What's included

✓ 840 prospects contacted per month*
✓ 900 messages / month LinkedIn only
✓ Automated LinkedIn prospecting Up to 28 contacts / day, the maximum allowed
✓ Replies 100% generated by the AI agent
✓ Follow-up suggestions in your conversations The AI drafts, you approve before sending
✓ Appointment booking via calendar link
✓ Continuous AI qualification of prospects Interest signals detected in real time
✓ Pipeline automatically sorted by AI Cold, warm, hot prospects, classified in real time
✓ Priority support and continuous agent optimization Your agent improves every week
✓ LinkedIn content creation Presence tab: post generation, comments on influential posts, competitor watch, profile analysis
✓ Unlimited campaigns, targeted prospects & personas
✓ No commitment, cancel anytime
✓ Soon API access: chat with your Agent right from your favourite LLM

Growth

$247 / month

Your business grows. The pipeline follows.

Start your free trial →

2 weeks free, then $247/month

Everything in Launch, plus:

✓ 1,200 messages / month +33% vs Launch
✓ Monthly performance report
✓ Priority access to new features
✓ Soon Email, multi-channel outreach

Frequently asked questions

Am I locked in?

For monthly plans (Launch, Growth, Scale, Elite): The first 2 weeks are free.

After that, no commitment: cancel anytime, the current month is due, that's it.

Only the $29.97/month infrastructure remains active. You can stop it anytime if you stop using the service.

What is the $29.97/month for in the lifetime deal?

It's your infrastructure cost: LinkedIn connection + unlimited AI credits to generate messages, posts, and images. Without it, the agent can't run. This rate is negotiated in volume by Formula. On your own, you'd pay around $65/month. The infra is billed as long as you use the service.

Does Formula stay within LinkedIn's limits?

Yes. The agent never exceeds 28 contacts per day, between 8am and 6pm. That's LinkedIn's recommended limit to avoid any restriction risk. Your data stays on servers in Paris.

I already have a prospecting tool. Why switch?

The difference isn't that you prospect better. It's that you stop prospecting. Other tools help you send sequences faster. Formula removes prospecting from your schedule entirely: you go to 0 minutes and just receive the result: clients on your phone. 30 to 60% reply rate depending on sector and offer, vs 7-11% for classic sequences. See the comparison.

Who is this for?

For consultants, firms, and B2B SMEs already closing deals manually who want to automate x100. Formula is not for starting from scratch. It amplifies what already works. Prerequisites: 3-6 months of regular manual sales + validated persona.

Choose your plan.

Frequently asked questions