Comparison table
| Formula. | Cli3nts | |
|---|---|---|
| Approach | One agent: prospecting, conversation, follow-ups, content | 3 separate agents: prospector, public engagement, content |
| Initial setup | ✓ 2 minutes at the start. The agent proposes the messages, the persona, and the offer angle | ⚠ 3 agents to configure separately, sequences to build |
| Who writes the messages? | ✓ The agent. Nothing to write, nothing to tune | ⚠ Replies generated in your style, sequences to configure |
| Who runs the conversation? | ✓ The agent, end to end: it replies, follows up, handles objections, all the way to a meeting in your calendar | ⚠ Automatic replies, no end-to-end path to a meeting |
| LinkedIn prospecting | ✓ 28 contacts per day maximum, 8am-6pm, human behavior | ✓ Prospecting agent included |
| Parallel email follow-up | ✓ On the same qualified prospects, no mass cold email | ✗ LinkedIn only |
| Interest signal detection | ✓ In real time | ✗ No |
| LinkedIn posts | ✓ One month of posts generated at once. The agent writes, you approve | ⚠ AI posts included, content agent to manage |
| Strategic comments | ✓ Under the posts of the accounts that matter in your market | ⚠ Dedicated engagement agent (likes and comments), to configure |
| Competitor analysis | ✓ Continuous | ✗ No |
| Lead magnets sent by DM | ✓ The agent sends your resources to prospects by direct message | ✗ Not advertised |
| Reply speed / swipe | ✓ You validate with a swipe from your phone. Reply sent in under 5 minutes, 24/7 | ✗ Web only, no mobile app |
| A/B testing and learning | ✓ Automatic. The agent learns continuously from your feedback | ✗ No |
| Channels | LinkedIn + email · WhatsApp and Instagram (summer 2026) | |
| CRM integrations | ⚠ On request | ✓ HubSpot (native) |
| Pricing | Everything included from $107/month. Plans only differ by credit volume | Accessible entry price, volume capped by plan |
What is the real difference?
Cli3nts does what it promises: 3 specialized agents for prospecting, public engagement, and LinkedIn content, with a native HubSpot integration. But it remains a tool you operate. You configure each agent, build the sequences, and supervise the results.
Formula. starts from the opposite principle: the agent does the work. Setup takes 2 minutes, and that is it. It proposes the messages, the persona, and the offer angle itself. Nothing to write, nothing to tune, no sequences to build.
Then it prospects on LinkedIn within the network's limits: 28 contacts per day maximum, between 8am and 6pm, with human behavior. It follows up by email with the same qualified prospects, not a purchased cold list. And it runs every conversation end to end: it replies, follows up, handles objections, detects interest signals in real time, all the way to a meeting delivered to your calendar. You validate with a swipe.
The number that sums it up: with a strong offer, the agent reaches 50 to 60% reply rates, versus 7 to 11% for standard market sequences.
One month of LinkedIn content generated at once
Formula. writes a full month of LinkedIn posts in one go. The agent writes, you approve. It also posts strategic comments under the posts of the accounts that matter in your market, analyzes your competitors continuously, and sends your resources and lead magnets to prospects by direct message. Cli3nts includes a content agent for posts, but you are the one managing it.
The swipe: a few seconds, 24/7
Replies from qualified prospects land on your phone. You answer with a swipe, and the reply goes out in under 5 minutes, at any hour. The agent runs automatic A/B testing and learns from every piece of feedback: its messages improve week after week, without reconfiguration.
Where Cli3nts has an edge
Cli3nts integrates natively with HubSpot. If you want to automatically feed your CRM from LinkedIn activity, that is worth considering. And if you prefer to keep control over your sequences and messages, its 3-agent approach gives you that control.
What about pricing?
With Formula., every feature is included in every plan, starting with Launch at $107/month. The only difference between plans: the monthly credit volume. More credits, more prospecting and content volume.
| Formula. | Cli3nts | |
|---|---|---|
| Entry plan | Launch: $107/month, every feature included | Accessible entry price, volume capped by plan |
| Higher plans | Growth $247 · Scale $447 · Elite $697/month. Only difference: credit volume | Tiered plans (see their site) |
| Lifetime access | $997, 30 seats maximum, + $29.97/month infrastructure (LinkedIn connection + AI credits) | ✗ Not advertised |
| What you add on top | Nothing. Prospecting, conversations, content: all in the plan | Your time: configuring 3 agents, sequences, and daily supervision |
Who is each solution for?
Formula. is for you if...
- You are a consultant, an agency, or a B2B business
- You have been selling manually for 3 to 6 months, with a validated persona
- You want qualified meetings in your calendar without managing prospecting
- You do not want to configure anything: 2 minutes at the start, then a swipe per reply
- You want the conversations run for you, end to end
Cli3nts is for you if...
- You want to keep control over your sequences and messages
- You already use HubSpot and want to feed it automatically
- You are comfortable configuring and supervising multiple agents in parallel
- You are looking for an accessible entry price
- LinkedIn post creation is a core part of your strategy
FAQ
What is the real difference between Formula. and Cli3nts?
Cli3nts offers 3 separate agents you configure and supervise: prospecting, public engagement, and content. Formula. is one agent that does the work for you: it prospects on LinkedIn, follows up by email with the same qualified prospects, runs every conversation end to end, and delivers meetings to your calendar. You validate with a swipe.
Who writes the messages and builds the sequences?
With Formula., nobody. The agent proposes the messages, the persona, and the offer angle itself during the initial setup, which takes 2 minutes. Nothing to write, nothing to tune, no sequences to build. With Cli3nts, you configure the 3 agents and their sequences yourself.
How do meetings land in my calendar?
The agent runs the conversation all the way: it replies, follows up, handles objections, and detects interest signals in real time. When a prospect replies, you validate with a swipe from your phone and the reply goes out in under 5 minutes, 24/7. The meeting lands in your calendar.
Where does the 50-60% reply rate come from?
From combining LinkedIn and email on the same qualified prospects, conversations run end to end by the agent, and automatic A/B testing that learns from your feedback. With a strong offer, we see 50 to 60% reply rates, versus 7 to 11% for standard market sequences.
What do Formula. plans include?
Everything, starting with Launch at $107/month. LinkedIn + email prospecting, agent-run conversations, content, competitor analysis: no feature is reserved for higher plans. Growth ($247), Scale ($447), and Elite ($697) only add credit volume. Lifetime access: $997, 30 seats, plus $29.97/month infrastructure.
Is Formula. right for me if I am starting from zero?
No. Formula. is built for consultants, agencies, and B2B businesses that already sell manually: 3 to 6 months of regular sales and a validated persona. We do not automate what has not been validated manually. If you are starting out, validate your offer first.
Your agent delivers clients to your phone.
2 minutes of setup. The agent prospects, runs the conversations, and delivers meetings to your calendar. You validate with a swipe.
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