Comparison table
| Formula. | Gojiberry | |
|---|---|---|
| Approach | Conversational agent: prospects, writes, runs conversations to meetings | Sending agent: automated outreach, pre-drafted replies, manual follow-up |
| Initial setup | ✓ 2 minutes at the start. The agent proposes the messages, persona and offer angle. No settings after that | ✓ 3 minutes: enter your URL, the agent learns your business |
| Who writes the messages | ✓ The agent. Nothing to write, no sequences to build | ✓ The agent writes, AI personalization |
| Who runs the conversation | ✓ The agent replies, follows up, handles objections, up to a meeting in your calendar | ✗ You. Replies are pre-drafted (Copilot mode), but you approve each send and manage the follow-up |
| Channels | ✓ LinkedIn (28/day, 840/month max) + email in parallel on the same prospects | ⚠ Email + "socials" (specific social channels not detailed on their site) |
| Volume | 840 prospects/month max on LinkedIn (platform limit to protect your account) | 1,800 prospects/month (Pro). Channels and limits not detailed |
| Signal detection | ✓ Interest signals detected in real time during the conversation | ✓ Social signals, job changes, fundraising |
| LinkedIn posts | ✓ A full month of posts generated at once, the agent writes, you approve | ✗ No |
| Strategic comments | ✓ Under the posts of the accounts that matter in your market | ✗ No |
| Competitor analysis | ✓ Continuous | ⚠ Industry benchmarks (weekly) |
| Lead magnets sent in DM | ✓ The agent sends your resources by private message to prospects | ✗ No |
| Response speed / swipe | ✓ You swipe from your phone, reply sent in under 5 minutes, 24/7 | ⚠ Replies pre-drafted, but each send requires your approval |
| A/B testing and learning | ✓ Automatic, the agent learns continuously from your feedback | ✓ Yes, weekly self-improvement |
| CRM integrations | ⚠ On request | ✓ HubSpot, Pipedrive, API, MCP |
| Reply rate | ✓ 50 to 60% with a good offer | Not disclosed |
| Price | ✓ Everything included from $107/month | $99/month (Pro, 2 agents, 1,800 prospects) |
What is the actual difference?
Gojiberry and Formula. both position as AI prospecting agents. Both promise to automate outbound. But the word "agent" does not cover the same thing.
Gojiberry (YC batch P26, $99/month) automates sending: you enter your website URL, it learns your business, finds prospects via buying signals and sends personalized messages by email and socials. So far, solid. But when a prospect replies, Gojiberry pre-drafts the answer and submits it to you (Copilot mode). You approve, adjust, manage the follow-up. The conversation is still on you.
Formula. goes further. You set it up in 2 minutes at the start: it proposes the messages, the persona and the offer angle itself. After that, nothing to tune. The agent prospects on LinkedIn (28 contacts per day max, 840 per month, human-like behavior) and follows up by email with the same qualified prospects. And crucially: it runs 100% of the conversations. It replies, follows up, handles objections, up to a meeting in your calendar.
The real question: does the agent send messages, or does it run the conversation? Gojiberry does the first. Formula. does both.
The swipe: your reply leaves in under 5 minutes
When a prospect replies, you get the conversation on your phone with the answer already written by the agent. You swipe, it goes out. A few seconds for you, under 5 minutes for the prospect, 24/7. With Gojiberry, the reply is also pre-drafted, but you must manually approve it in the app, adjust if needed, and track the thread. The speed difference costs you meetings.
The agent also runs your LinkedIn presence
Formula. does not stop at private messages. It generates a full month of LinkedIn posts at once: it writes, you approve. It posts strategic comments under the accounts that matter in your market. It analyzes your competitors continuously. And it sends your resources and lead magnets by private message to prospects. Gojiberry does none of this. A prospect who has seen your content before getting a message converts far better.
Volume vs. quality: 1,800 vs. 840
Gojiberry advertises 1,800 prospects contacted per month. Formula. caps at 840 on LinkedIn. The difference? LinkedIn enforces a limit of 28 invitations per day to protect your account. Beyond that, you risk restriction. Formula. respects that limit. Gojiberry does not specify which social channels it uses or how it reaches that volume. Sending more is pointless if your LinkedIn account gets blocked.
Where Gojiberry keeps the edge
On native CRM integrations (HubSpot, Pipedrive, API, MCP), on email enrichment (15+ providers in waterfall), and on raw volume if you mainly use email. If your sales team is structured and handles conversations itself, automated sending may be enough. In exchange, conversational follow-up and LinkedIn presence stay on your plate.
What about pricing?
With Formula., every feature is included in every plan, starting with Launch at $107/month. Prospecting, conversations, posts, comments, competitor analysis, lead magnets in DM: everything is there from the first plan. The only difference between plans is the monthly credit volume. More credits = more prospecting and content volume.
| Formula. | Gojiberry | |
|---|---|---|
| Model | Everything included in every plan, only credits vary | Pro $99/month (2 agents, 1,800 prospects) · Custom on request (teams 5+) |
| Plans | Launch $107/month · Growth $247/month · Scale $447/month · Elite $697/month | Pro $99/month · Custom (on request) |
| Lifetime access | $997, 30 spots max, + $29.97/month infrastructure | ✗ Not offered |
| What to add on top | ✓ Nothing, everything is included | ⚠ Your time approving replies (Copilot mode) + managing conversations |
Both tools start around $100/month. The real cost difference is the time you spend every day approving replies and managing the conversations that Gojiberry does not run for you.
Who is each tool built for?
Formula. is built for you if...
- You are a consultant, firm or B2B SMB already selling manually for 3 to 6 months
- Your persona is validated: you know who you sell to and why they buy
- You want meetings in your calendar, not a list to work through
- You do not want to write messages, manage follow-ups or build sequences
- You also want your LinkedIn presence handled: posts, comments, competitor watch
Gojiberry might suit you if...
- You have a sales team that handles conversations and closing
- You already use HubSpot or Pipedrive and want to feed them continuously
- You want high sending volume primarily via email
- You are OK approving each reply manually (Copilot mode)
- You do not need LinkedIn posts, strategic comments or lead magnets in DM
One important point: Formula. is not built for starting from zero. You do not automate what you have not validated manually. If your offer does not sell manually yet, start there.
Frequently asked questions
What is the difference between Formula. and Gojiberry?
Both position as AI prospecting agents. The difference: Gojiberry automates message sending and pre-drafts replies (Copilot mode), but you approve each reply and manage the follow-up. Formula. runs 100% of the conversations end-to-end: it replies, follows up, handles objections and delivers meetings to your calendar. You validate with a swipe.
Is Gojiberry cheaper?
Both start around $100/month. Gojiberry Pro at $99/month (2 agents, 1,800 prospects). Formula. at $107/month with everything included: prospecting, conversations, LinkedIn posts, comments, competitor analysis, lead magnets in DM. The real cost difference is the time you spend approving replies and managing conversations with Gojiberry.
Does Gojiberry run the conversations?
Gojiberry sends initial messages automatically and pre-drafts replies, but you approve each send in the app. With Formula., the agent writes, sends, follows up and handles conversation objections end-to-end, all the way to a meeting in your calendar.
1,800 prospects per month with Gojiberry vs 840 with Formula.?
LinkedIn enforces a limit of 28 invitations per day to protect your account. Formula. respects that limit: 28/day = 840/month max. Beyond that, you risk account restriction. Gojiberry advertises 1,800 prospects but does not specify which social channels are used or how that volume is reached without risking your account.
Who is Formula. built for?
Consultants, firms and B2B SMBs that already sell manually: 3 to 6 months of regular sales and a validated persona. Not for starting from zero. You do not automate what you have not validated manually.
What reply rate can I expect with Formula.?
50 to 60% reply rate with a good offer, versus 7 to 11% for classic market sequences. The agent contacts 28 prospects per day on LinkedIn, follows up by email with the same qualified prospects, and A/B tests its approaches continuously.
You want meetings in your calendar, not another tool to operate.
Formula. prospects, writes and runs the conversations for you. You validate with a swipe. Everything included from $107/month.
Get started →