Comparison table
| Formula. | Gojiberry | |
|---|---|---|
| Approach | Conversational agent: prospects, writes, runs conversations to meetings | Sending agent: automated outreach, pre-drafted replies, manual follow-up |
| Initial setup | ✓ You hand over your website and your LinkedIn. The agent works out what you sell, builds your offer and the questions to ask your prospects, then builds the target list. Nothing to write, nothing to configure | ✓ 3 minutes: enter your URL, the agent learns your business |
| Who writes the messages | ✓ The agent. Nothing to write, no sequences to build | ✓ The agent writes, AI personalization |
| Who runs the conversation | ✓ The agent replies, follows up, handles objections, up to a meeting in your calendar | ⚠ Pre-drafted reply to send in one click, or fully automatic sending. Autonomous meeting booking is not announced |
| Channels | ✓ LinkedIn (28/day, 840/month max) + email in parallel on the same prospects | ✓ Email + LinkedIn |
| Volume | 840 prospects/month max on LinkedIn (platform limit to protect your account) | 1,800 prospects/month (Pro), 2 sending accounts, across email and LinkedIn |
| Signal detection | ✓ Interest signals detected in real time during the conversation | ✓ Social signals, job changes, fundraising |
| LinkedIn posts | ✓ A full month of posts generated at once, the agent writes, you approve | ✗ No |
| Strategic comments | ✓ Under the posts of the accounts that matter in your market | ✗ No |
| Competitor analysis | ✓ Continuous | ⚠ Industry benchmarks (weekly) |
| Lead magnets sent in DM | ✓ Want to send a resource to everyone who commented on a post? The agent sends it by direct message, then follows up for weeks so nobody slips away | ✗ No |
| Response speed / swipe | ✓ The agent drafts the reply, you approve it in one click from your computer. On your phone from Q4 2026: notification, swipe, reply out in under 5 minutes | ⚠ Replies pre-drafted, but each send requires your approval |
| A/B testing and learning | ✓ Automatic, the agent learns continuously from your feedback | ✓ Yes, weekly self-improvement |
| Reply rate | ✓ 30 to 60% with a good offer | Not disclosed |
| Built-in inbox and CRM | ✓ Your conversations sorted automatically: New, Cold, Warm, Hot, To follow up, Calendar link sent, Call booked, No show, Signed. The AI drafts the reply, you send it, edit it, or attach a file or a voice note. Schedule a follow-up in a week, a month or a year | ⚠ Unified inbox with pre-drafted replies and lead scoring. Attachments, voice notes and dated follow-ups are not announced |
| From first message to signed deal | ✓ From first message to signed deal in the same tool, with the revenue generated tied back to each conversation | ⚠ Stops at the meeting. Deal tracking goes through your CRM |
| Full auto or human control | ✓ Both. The agent replies and books meetings on its own, or you keep control and approve each reply. Switch modes whenever you want | ✓ Full auto or approve before it sends |
| Connect your own AI | ✓ Our AI is included, nothing to plug in. You can also connect your own ChatGPT, Claude, Gemini or Mistral: your AI writes the replies, under your own GDPR rules | ⚠ Connectors to Claude and your tools so they can read your data. Your AI is not the one writing the replies |
| Mobile app | ✓ Q4 2026, beta running. The web version is already available on desktop and mobile. Tomorrow you get the notification and swipe wherever you are | ✗ Approval happens on desktop |
| CRM integrations | ✓ HubSpot natively, plus an iClosed connection that ties closed deals back to conversations. The API connecting every CRM lands early September 2026 | ✓ HubSpot, Pipedrive, API |
| Free trial | ✓ 3 days to test your agent | ✓ Free trial announced |
| Building your target list | ✓ The agent targets people who like your posts, people who like and comment on your competitors' posts, and the influential voices in your market. You can edit the target, or leave it alone | ✓ Intent signals, lookalikes of your best customers, scoring. Targeting people who like your own posts is not announced |
| Steering and dashboard | ✓ You steer it from Formula or from your own AI (Claude, ChatGPT, Gemini), with a tracking dashboard. No campaign to build, no monitoring to do | ⚠ Dashboard in their app, plus connectors so Claude can read your data |
| LinkedIn accounts | ✓ Up to 3 LinkedIn accounts connected on the top plan, with unlimited messages | ✓ 2 sending accounts on Pro, more on Custom |
| Price | ✓ Everything included from $107/month | $99/month (Pro, 2 agents, 1,800 prospects) |
3 days free. Keep control with a swipe, or let the agent reply on its own.
What is the actual difference?
Gojiberry and Formula. both position as AI prospecting agents. Both promise to automate outbound. But the word "agent" does not cover the same thing.
Gojiberry (YC batch P26, $99/month) finds prospects via buying signals and sends personalized messages by email and LinkedIn. You enter your URL, it learns your business in 3 minutes.
They added a choice of mode: fully automatic sending, or approval before sending. When a prospect replies, the answer lands pre-drafted in a unified inbox, one click from going out.
Formula. offers the same choice, and goes further: it builds your target list from likes and comments, books the meeting itself, and tracks the deal through to signature.
The question is no longer "is it automatic". It is: how far does the agent go? Gojiberry finds and contacts. Formula. builds the target list, runs the conversation, books the meeting and tracks the deal to signature.
The swipe: your reply leaves in under 5 minutes
A prospect who gets an answer within 5 minutes turns into a meeting far more often than one you answer the next day. That is the whole game.
With Formula., the reply is already drafted by the agent and sorted by temperature in your inbox. You approve in one click, today from your computer, from your phone starting Q4 2026.
Gojiberry pre-drafts replies too. The difference lands in Q4 2026: our mobile app puts approval in your pocket, so the 5-minute window holds even when you are on the move.
And if you want no control at all, both tools can run on full auto. With Formula., the agent goes all the way to a meeting in your calendar.
One platform, from first message to signed deal
Formula. brings your LinkedIn inbox into the app, sorted automatically: New, Cold, Warm, Hot. You see at a glance who deserves your attention today.
And it does not stop at the conversation. The pipeline runs to the end: To follow up, Calendar link sent, Call booked, No show, Signed, with the revenue attached to each deal won.
So you can see which conversation produced which euro, without stitching three tools together. The iClosed connection pulls closed deals back in, and the API plugs in the rest of your stack.
Your AI, your GDPR rules
Our AI is included, you have nothing to plug in. But if you prefer, you connect your own ChatGPT, Claude, Gemini or Mistral: your AI writes the replies, under your contract and your rules.
That is what large accounts with internal guidelines ask for, and European companies that want control over where their data goes. Gojiberry connects Claude and your tools so they can read your data, which is not the same thing.
The agent also runs your LinkedIn presence
Formula. does not stop at private messages. It generates a full month of LinkedIn posts at once: it writes, you approve. It posts strategic comments under the accounts that matter in your market. It analyzes your competitors continuously. And it sends your resources and lead magnets by private message to prospects. Gojiberry does none of this. A prospect who has seen your content before getting a message converts far better.
Volume vs. quality: 1,800 vs. 840
Gojiberry advertises 1,800 prospects contacted per month, across email and LinkedIn, with 2 sending accounts. Formula. caps at 840 on LinkedIn.
LinkedIn enforces a limit of 28 invitations per day to protect your account, and Formula. respects it. Their volume is therefore mostly email: a different bet from ours, which is qualified LinkedIn conversations.
Where Gojiberry keeps the edge
On email enrichment (15+ providers in waterfall), on Pipedrive natively, and on raw volume if you prospect mainly by email: 1,800 prospects contacted per month against 840 on our side.
They also claim 2,000 customer teams and 30+ intent signals. If your sales team is structured and handles conversations itself from a desk, that can be enough.
In exchange, you get no meeting booked in your calendar, no mobile app to reply in under 5 minutes, and no LinkedIn presence built for you (posts, comments, lead magnets in DM).
What about pricing?
With Formula., every feature is included in every plan, starting with Launch at $107/month. Prospecting, conversations, posts, comments, competitor analysis, lead magnets in DM: everything is there from the first plan. The only difference between plans is the monthly credit volume. More credits = more prospecting and content volume.
| Formula. | Gojiberry | |
|---|---|---|
| Model | Everything included in every plan, only credits vary | Pro $99/month (2 agents, 1,800 prospects) · Custom on request (teams 5+) |
| Plans | Several plans, from $107/month, everything included. Up to 3 LinkedIn accounts and unlimited messages on the top plan. Full grid on the Pricing page | Pro $99/month · Custom (on request) |
| What to add on top | ✓ Nothing, everything is included | ⚠ Your time at the computer if you choose to approve replies |
Both tools start around $100/month. The real cost difference is the time you spend every day approving replies and managing the conversations that Gojiberry does not run for you.
Who is each tool built for?
Formula. is built for you if...
- You are a consultant, firm or B2B SMB already selling manually for 3 to 6 months
- Your persona is validated: you know who you sell to and why they buy
- You want meetings in your calendar, not a list to work through
- You do not want to write messages, manage follow-ups or build sequences
- You also want your LinkedIn presence handled: posts, comments, competitor watch
Gojiberry might suit you if...
- You have a sales team that handles conversations and closing
- You already use HubSpot or Pipedrive and want to feed them continuously
- You want high sending volume primarily via email
- You want email volume above all and you run the sale in your own CRM
- You do not need LinkedIn posts, strategic comments or lead magnets in DM
One important point: Formula. is not built for starting from zero. You do not automate what you have not validated manually. If your offer does not sell manually yet, start there.
The 2026 context is the same for every tool: LinkedIn now counts more than 1 billion members (source: LinkedIn) and caps invitations at 28 per day per account (official LinkedIn help).
With volume capped for everyone, targeting and response speed make the difference. Salespeople spend less than 30% of their time actually selling (source: Salesforce, State of Sales).
The full Formula. numbers are in the documented case study.
Frequently asked questions
What is the difference between Formula. and Gojiberry?
Both can run on full auto, or have you approve before sending. What stays different: Formula. builds your target list from likes and comments, yours and your competitors', books the meeting itself, and tracks every deal through to signature. Formula. also adds the inbox sorted from coldest to hottest, the LinkedIn presence (posts, comments, lead magnets in DM) and the option to connect your own AI.
Is Gojiberry cheaper?
Both start around $100/month. Gojiberry Pro at $99/month (2 agents, 1,800 prospects). Formula. at $107/month with everything included: prospecting, conversations, LinkedIn posts, comments, competitor analysis, lead magnets in DM. The real cost difference is the time you spend approving replies and managing conversations with Gojiberry.
Does Gojiberry run the conversations?
Gojiberry sends initial messages automatically and pre-drafts replies, but you approve each send in the app. With Formula., the agent writes, sends, follows up and handles conversation objections end-to-end, all the way to a meeting in your calendar.
1,800 prospects per month with Gojiberry vs 840 with Formula.?
LinkedIn enforces a limit of 28 invitations per day to protect your account. Formula. respects that limit: 28/day = 840/month max. Beyond that, you risk account restriction. Gojiberry advertises 1,800 prospects but does not specify which social channels are used or how that volume is reached without risking your account.
Who is Formula. built for?
Consultants, firms and B2B SMBs that already sell manually: 3 to 6 months of regular sales and a validated persona. Not for starting from zero. You do not automate what you have not validated manually.
What reply rate can I expect with Formula.?
30 to 60% reply rate with a good offer, versus 7 to 11% for classic market sequences. The agent contacts 28 prospects per day on LinkedIn, follows up by email with the same qualified prospects, and A/B tests its approaches continuously.
You want meetings in your calendar, not another tool to operate.
Formula. prospects, writes and runs the conversations for you. You validate with a swipe. Everything included from $107/month.
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