Comparison table
| Formula. | La Growth Machine | |
|---|---|---|
| Approach | AI agent: it does the work end to end | Multi-channel automation tool that you pilot |
| Initial setup | ✓ You hand over your website and your LinkedIn. The agent works out what you sell, builds your offer and the questions to ask your prospects, then builds the target list. Nothing to write, nothing to configure | ✗ Sequences to build, days to master the tool |
| Who writes the messages? | ✓ The agent. Nothing to write | ✗ You write all the copy |
| Who runs the conversation? | ✓ The agent replies, follows up, and handles objections, up to the meeting in your calendar | ✗ You, from the first reply |
| LinkedIn outreach | ✓ Max 28 contacts per day, business hours only, human-like behavior, never beyond the limits | ⚠ You set limits, risk of restriction if misconfigured |
| Email follow-up | ✓ In parallel, on the same qualified prospects. No mass cold email | ⚠ Email sequences you build and feed yourself |
| Buying signal detection | ✓ Real time: likes, comments, profile visits | ✗ No |
| LinkedIn posts | ✓ A full month of posts generated at once. The agent writes, you approve | ✗ No content generation |
| Strategic comments | ✓ Under the posts of the accounts that matter in your market | ✗ No |
| Competitor analysis | ✓ Continuous | ✗ No |
| Lead magnets sent via DM | ✓ Want to send a resource to everyone who commented on a post? The agent sends it by direct message, then follows up for weeks so nobody slips away | ✗ No |
| A/B testing | ✓ Automatic, with continuous learning from your feedback | ⚠ Manual, you design and analyze tests |
| Reply speed / swipe | ✓ The agent drafts the reply, you approve it in one click from your computer. On your phone from Q4 2026: notification, swipe, reply out in under 5 minutes | ⚠ Depends on your availability |
| Reply rate | ✓ 30 to 60% with a good offer | ⚠ 7 to 11% for standard market sequences |
| Channels | LinkedIn + email · WhatsApp and Instagram in the works | LinkedIn + email + Twitter |
| Built-in inbox and CRM | ✓ Your conversations sorted automatically: New, Cold, Warm, Hot, To follow up, Calendar link sent, Call booked, No show, Signed. The AI drafts the reply, you send it, edit it, or attach a file or a voice note. Schedule a follow-up in a week, a month or a year | ⚠ Multichannel inbox for LinkedIn, email and AI voice notes. You reply yourself |
| From first message to signed deal | ✓ From first message to signed deal in the same tool, with the revenue generated tied back to each conversation | ⚠ Stops at the conversation. The sales pipeline lives in your CRM |
| Full auto or human control | ✓ Both. The agent replies and books meetings on its own, or you keep control and approve each reply. Switch modes whenever you want | ✗ No. Sequences are automated, conversations are manual |
| Connect your own AI | ✓ Our AI is included, nothing to plug in. You can also connect your own ChatGPT, Claude, Gemini or Mistral: your AI writes the replies, under your own GDPR rules | ✗ No |
| Mobile app | ✓ Q4 2026, beta running. The web version is already available on desktop and mobile. Tomorrow you get the notification and swipe wherever you are | ✗ Not announced |
| CRM integrations | ✓ HubSpot natively, plus an iClosed connection that ties closed deals back to conversations. The API connecting every CRM lands early September 2026 | ✓ HubSpot and Pipedrive natively from Pro, Zapier, API |
| Free trial | ✓ 3 days to test your agent | ✓ 14 days |
| Building your target list | ✓ The agent targets people who like your posts, people who like and comment on your competitors' posts, and the influential voices in your market. You can edit the target, or leave it alone | ⚠ You import your audiences and build the sequences |
| Steering and dashboard | ✓ You steer it from Formula or from your own AI (Claude, ChatGPT, Gemini), with a tracking dashboard. No campaign to build, no monitoring to do | ✗ You steer the tool from its own interface |
| LinkedIn accounts | ✓ Up to 3 LinkedIn accounts connected on the top plan, with unlimited messages | ⚠ Billed per identity |
| Price | Everything included from $107/month. Plans only differ by credit volume | Monthly subscription + your setup and optimization time |
3 days free. Keep control with a swipe, or let the agent reply on its own.
So what is the real difference?
La Growth Machine is one of the most polished multi-channel automation tools on the market. Conditional workflows, LinkedIn + email + Twitter, fine-grained "if no reply after X days, then..." logic. In the hands of an expert growth team, it is an excellent tool.
But it is a tool that you pilot. You import the lists, write the copy, build the branches, and analyze the results. Above all: the moment a prospect replies, you take over. The tool stops where the conversation starts.
Formula. goes the other way. You set it up in 2 minutes at the start: the agent proposes the messages, the persona, and the offer angle itself. From there, it handles the entire conversational side end to end. It replies, follows up, handles conversation objections, all the way to the meeting placed in your calendar. You approve with a swipe.
In short: La Growth Machine gives you a cockpit. Formula. flies for you and delivers the meetings to your calendar. The difference is not a feature list, it is who does the work.
Beyond messages: posts, comments, market watch
The agent is not limited to outreach. It generates a full month of LinkedIn posts at once (it writes, you approve), leaves strategic comments under the posts of the accounts that matter in your market, analyzes your competitors continuously, and sends your lead magnets via DM to interested prospects. La Growth Machine does not cover that ground: it is a sequence-sending tool, not a presence agent.
Continuous learning from your feedback
Every swipe counts. When you approve or reject, the agent refines its targeting, its messages, and its follow-ups. It also runs automatic A/B testing. Performance improves week after week, with no reconfiguration on your end. With La Growth Machine, you are the one analyzing and adjusting the sequences.
What about pricing?
With Formula., all features are included in every plan, starting with Launch at $107/month. The only difference between plans is the monthly credit volume. More credits means more outreach volume and more content.
| Formula. | La Growth Machine | |
|---|---|---|
| Model | Agent that does the work. Everything included in every plan | Automation tool that you pilot |
| Entry plan | ✓ Launch: $107/month, all features included | Monthly subscription, per its current pricing |
| Higher plans | Several plans, from $107/month, everything included. Up to 3 LinkedIn accounts and unlimited messages on the top plan. Full grid on the Pricing page | Features and volumes depend on the plan you choose |
| What you add on top | ✓ Nothing. No lists to import, nothing to write | ⚠ Your prospect lists, your copywriting, and your setup and optimization time every week |
Who is each tool built for?
Formula. is built for you if...
- You are a consultant, agency, or B2B SMB already selling manually for 3 to 6 months
- Your persona is validated and you want to amplify what already works
- You want meetings delivered to your calendar, not another tool to pilot
- You do not want to write copy or build sequences
- You want to reply with a swipe, in seconds
LGM is built for you if...
- You have a dedicated growth engineer or expert on your team
- You want full control over every step of your outreach sequences
- You have strong copywriting skills and existing messages that convert
- You want to run sophisticated multi-channel campaigns with conditional logic
- You are comfortable investing weeks in setup before seeing results
The 2026 context is the same for every tool: LinkedIn now counts more than 1 billion members (source: LinkedIn) and caps invitations at 28 per day per account (official LinkedIn help).
With volume capped for everyone, targeting and response speed make the difference. Salespeople spend less than 30% of their time actually selling (source: Salesforce, State of Sales).
The full Formula. numbers are in the documented case study.
Frequently asked questions
What is the difference between Formula. and La Growth Machine?
La Growth Machine is a powerful multi-channel automation tool designed for growth experts. You build the workflows, write the copy, and answer prospects yourself. Formula. is an AI agent that does the work: it proposes the messages, persona, and offer angle itself, prospects on LinkedIn and email, and runs every conversation up to the meeting in your calendar. You approve with a swipe.
What do I need to configure with Formula.?
2 minutes at the start, that's it. The agent proposes the messages, the persona, and the offer angle itself. Nothing to write, nothing to tune, no sequences to build. No settings after that.
Who answers my prospects?
The agent. It runs the entire conversation: it replies, follows up, handles objections, all the way to the meeting in your calendar. You collect replies from qualified prospects and approve with a swipe. The reply goes out in under 5 minutes, 24/7.
Does La Growth Machine write messages for me?
No. LGM automates the sending of messages you have written. You are responsible for the copy, the sequences, and the A/B testing strategy. With Formula., the agent writes everything, including a full month of LinkedIn posts generated at once. You approve.
Is Formula. for everyone?
No. Formula. is built for consultants, agencies, and B2B SMBs that already sell manually: 3 to 6 months of regular sales and a validated persona. We do not automate what has not been validated manually.
Is Formula. safe for my LinkedIn account?
Yes. The agent contacts a maximum of 28 prospects per day, strictly during business hours, with human-like behavior. It never goes beyond LinkedIn limits.
Your agent delivers clients to your phone.
2 minutes of setup at the start. The agent prospects, writes, follows up, and runs every conversation up to the meeting in your calendar. You approve with a swipe.
Start my agent for free →3 days free, no commitment.