At a glance
| What matters | Formula | Reakly |
|---|---|---|
| Audiences to prospect | ✓Competitors, influencers, followers and events | ×LinkedIn and Sales Navigator search; followers and events are not advertised |
| Signals | ✓Interactions, keywords, hiring, company changes, likes, comments and follows | ✓Interactions, keywords, hiring, funding and job changes |
| First message | ✓The agent finds the prospect, signal and message angle: you write no list or sequence | ✓AI personalizes your campaign messages from the profile, signals and history |
| What you manage | ✓You define the persona and sources to watch; the agent researches then prepares outreach | ✓You create targets and campaigns; Reakly enriches, scores and recommends the next action |
| After a reply | ✓A reply is prepared from the conversation; you approve it before sending | ✓AI Closer also drafts a reply; you can edit, approve or take over |
| Trial | ✓3 free days | —Trial is advertised; its length is not publicly stated |
| Criteria | Formula | Reakly |
|---|---|---|
| Prospect discovery | Autonomous agent focused on competitor and influencer audiences, profile and company page followers, and events. | Acquisition engines, LinkedIn or Sales Navigator search, list imports and enrichment. |
| Signals | Likes, comments and follows around related topics or offers. These show interest, not certain buying intent. | LinkedIn engagement, post activity, job changes, hiring, funding and monitored keywords. |
| Personalization | The agent reads the full profile and adapts the message to observable details without inventing needs. | AI personalization and prepared replies based on the profile, signals and conversation history. |
| Channels | LinkedIn and email to the same qualified prospects. | LinkedIn and email sequences; unified inbox also includes WhatsApp. WhatsApp sending is listed as a paid Pro add-on. |
| Conversations | The agent prepares replies that users can review. | AI Closer drafts replies and follow-ups; users can edit, approve or take over. |
| CRM and content | Conversation tracking in Formula. Check the plan details for included features. | Prospecting CRM, LinkedIn post creation and lead magnets advertised in the platform. |
| Listed price | From €97 per month; 3-day free trial. | Pro launch offer at €75 per month, billed monthly, down from €99. Custom plan on request. |
What changes in day-to-day work?
1. Where you find people
With Formula, you choose a persona and relevant audiences: competitors, influencers, profiles, pages and events. The agent looks for matching people. Reakly also starts from a target: its acquisition engines can use Sales Navigator or an imported file. Its site documents engagement with both your posts and competitor posts.
2. When you reach out
Both products use signals. Formula considers likes, comments and follows around selected accounts and topics. Reakly also highlights job changes, hiring, funding and keyword conversations. In either product, a signal helps prioritize a prospect; it does not prove readiness to buy.
3. How the message and reply are prepared
Formula reads the entire profile and writes from what can genuinely be inferred. Reakly also advertises AI personalization, a unified inbox and AI Closer’s prepared replies. To choose, test the same persona, source accounts and real replies: compare prospect relevance, message quality and review time.
Which one fits your team?
Choose Formula if…
You have already sold your offer and want an agent to handle prospect discovery and outreach around your market’s audiences and signals. You want messages grounded in each full profile and the option to review replies.
Choose Reakly if…
You want prospecting, enrichment, campaigns, CRM, inbox and content creation in one workspace. Its imports, company signals and team features may be decisive for your workflow.
If your offer has not sold manually yet, test your positioning and messages with real customers first. Automation cannot validate an offer for you.
Pricing: compare the scope you need
Formula starts at €97 per month with a 3-day free trial. As of September 26, 2026, Reakly lists a €75 per month Pro launch offer when billed monthly, €64 per month billed quarterly, and €49 per month billed annually. Custom pricing is quoted on request. Prices may change.
Check sender accounts, useful volume and the features you will actually use. A monthly price alone cannot tell you which product will produce better prospects or conversations.
Frequently asked questions
Does Reakly detect engagement with competitor posts?
Yes. Its Intent signals page describes finding people who engage with competitors’ posts. Formula also uses those interactions, along with audiences, follows and events.
Does Reakly draft AI replies?
Yes. Reakly says AI Closer prepares replies and follow-ups using the profile and conversation history. Users can edit, approve or take over.
What results can I expect from Formula?
Laura, Formula’s cofounder, reports reply rates of 30% to 60% depending on the situation. This figure has not been independently audited here and is not an individual guarantee. Results depend on the offer, target audience and sales follow-up.
Try Formula with your own audience
Set up your persona and source accounts, then review the prospects and messages during your 3-day trial.
Try Formula free →