The Formula. mobile app is coming soon. An AI agent that prospects and posts for you. Warm prospects in your pocket, posts published under your name, strategic comments on your sector's top content. You swipe to validate. Meetings land in your calendar.
Need it now? The Formula. AI agents have been running for 3 months and signing clients. Book a call and we'll show you what's working for our current clients.
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At sign-up, you receive 3 free tools by email:
The numbers behind the 2026 shift (sources: Brevo, Bpifrance Le Lab, Waalaxy).
Close rate on warm prospects (vs 25% cold)
Cold LinkedIn reply rate in 2025
Time wasted on prospecting (median)
Reply rate achieved with Formula. on qualified warm prospects
What we sell is not a prospecting system. It is the end of prospecting. The end of commercial uncertainty. The end of end-of-month stress.
If you still have to prospect to survive in 2026, you have already lost.
Today real luxury is not having money. It is having clients.
You used to spend 2 hours a day prospecting. Now you get notifications of prospects entering your pipeline.
Would you rather have 40 leads, or 10 qualified leads that close?
Waalaxy and Lemlist help you prospect better. We help you stop prospecting entirely.
The agent does two things that work together. It prospects, and it publishes and comments for you.
The agent continuously identifies prospects matching your persona and captures LinkedIn interest signals (likes, comments, profile visits, competitor engagement).
Prospect messages in their tone, posts for your account, strategic comments on viral content in your sector. All in parallel.
Everything goes through your phone. Pre-written replies, posts to validate, comments to publish. 3 seconds per swipe.
The agent checks your availability, proposes time slots to the prospect, and books the meeting in your calendar automatically. While you do something else.
Outbound prospecting alone hits a ceiling. Paired with content and well-placed comments, it takes off.
The agent proposes your 30-day content plan. Posts, comments, connection requests. Validate in bulk or one by one.
Inspired by top-performing posts in your sector, competitors, and influencers you admire. Improved. With generated image if you want.
At the right moment, with the right angle. Your prospects see you appear where they already are.
Sent to people who like your posts or a competitor's and match your target. These prospects convert 3 to 5x better than cold-approached prospects.